What Do Dental Marketing Agencies Services Include? in Madison-Wisconsin

Published Oct 04, 21
4 min read

What Is The Best Dental Marketing Idea On The Market Now in Bellevue-Washington

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Becoming an active participant within your community sets the groundwork for how potential patients will view you while giving you a chance to engage in word-of-mouth and local marketing. Content marketing is the practice of bringing in visitors to your website through resources like blog posts, eBooks, and FAQ pages.

For instance, “why does my tooth hurt?” receives over 1,500 Google searches each month! Finding these commonly asked questions and addressing them through a blog post or compiling them on a FAQ page is a great way to gain visibility for these search terms and increase organic traffic. Content marketing allows websites to build relationships and trust with visitors and eventually turn them into patients.

Social media gives you the opportunity to reach out to a vast pool of potential patients as well as connect with your existing ones. Posting genuine content from you and your team encourages followers to engage with you!Whether it’s a video of the doctor explaining a new patient special or doing the latest viral meme challenge, a picture of the Office Manager’s new puppy, or a team outing - personal, unique content performs well on platforms like Instagram and Facebook.

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Approximately 51% of the world uses their smartphones to access the internet, this means that your website needs to be formatted properly for smaller screens. Pay per click (PPC) is the “sprint” portion of digital search marketing. Google Ads is one of the strongest pay-per-click platforms that allows you to specifically target certain keywords and appear at the top of the search engine results page.

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Because of this, patients are more likely to click results at the top of the page. You’ll want to use location-targeted keywords in your Google Ads campaign to increase the relevance of your ad placement and only run your ads during business hours to make sure you’re efficiently using your ad budget...then WOW! them with your service to keep them coming back! The only way to grow your dental practice is to increase your new patient numbers.

Setting exclusions on the new patient special is also necessary, such as “not valid in cases of periodontal disease” or “uninsured patients only.” Determining a price that’s right for your practice and attractive to your demographic can help drastically increase new patient numbers for both new and established dental practices.

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Appointment reminders are beneficial to the patient because it reminds them of the appointment they scheduled 6 months ago, and to your practice because it decreases the risk of appointment no-shows. Additionally, sending reminders to patients to schedule their appointment is an effective way to re-engage with them and make sure they are getting the dental care they need.

Fortunately, there are numerous online appointment scheduling platforms out there for dentists to utilize! Online appointment scheduling offers a 24/7 opportunity for new and existing patients. Additionally, you may capture patients that other dental practices lose out on because of your convenient scheduling options! Dental practices have a unique advantage over many businesses - they know their customer base is local.

These are just a few of your marketing options for your dental practice, but they’ve been proven to work! While marketing your practice can seem overwhelming, the benefits are worth it! Using a combination of strategies that work best for your practice and offering something unique will help your practice grow and increase your new patient numbers.

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Customized, HIPAA-compliant patient forms, infection control digital signs, case presentation assistance, treatment acceptance aides, elective procedure promotions and more. In your office and online. All-in-one revolutionary system.

You need real results to grow your dental practice. Scorpion delivers services that are not only unique to your practice and budget but that are delivered by professionals who exclusively focus on dentistry. This all-in-one solution for your marketing and technology frees you up to focus on what’s most important: providing high-quality care to your patients.

Our job is to drive more patients and promote your brand, and your job is to keep them coming back for more.

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